ServiceNow’s public affairs team needed a structured approach to tracking political engagement and regulatory developments. With multiple stakeholders engaging with government representatives, they required a single platform to log interactions, monitor key issues, and align their internal strategy. Existing tools were fragmented, making it difficult to maintain visibility across teams.
GovConnex’s Stakeholder Management tools provided ServiceNow with a fully integrated system for tracking engagements and managing political relationships. The platform’s pre-populated stakeholder directory, combined with the ability to log interactions and actions, allowed their team to maintain a comprehensive record of government engagement.
ServiceNow significantly improved its ability to manage government relations. "The ability to track communications and actions, combined with a single source of intelligence on politicians’ interests and viewpoints, has been excellent," shared John Asquith from ServiceNow. By using GovConnex, the team ensured continuity in stakeholder engagement, enhanced internal reporting, and improved strategic alignment.
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